High-end Bike Maker Harley Davidson may Exit India Due to Poor Sales

High-end Bike Maker Harley Davidson may Exit India Due to Poor Sales

High-end bike maker, Harley Davidson considers shutting down assembly operations in India as a result of failed sales.

According to the report by The Hindu, India has failed to pick sales and future demand of it looks bare.
The report added, the company has sent feelers to other automakers for an outsourcing arrangement using its leased assembly at Bawal in Harayana.
Harley Davidson said in a statement accompanying its second-quarter results, “The company is evaluating plans to exit international markets, where volumes and profitability do not support continued investment in line with the future strategy.”
It added, the decision is in the process of to “rewire” strategy where it will reportedly focus on 50 markets. Europe, North America, and other parts of Asia Pacific that gives the “majority of the company’s volume and growth potential.”
Reports suggest, Harley has already cut off certain employees and laid off staff members.
Chairman Jochen Zeitz informed that the company is also planning to reduce the number of models by 30 percent. He adds, “This enables us to invest in the products and platforms that matter the most, while better balancing our investment in new high potential segments.”
Earlier this year, US Prez Donald Trump had imposed 50 percent on import of motorcycles into India unacceptable ahead of his visit to India.

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